Did you know that 64% of Americans use search engines to find local businesses? In fact, 80% of people between the ages of 18-34 use search engines to find veterinarians. As a result, you must market your veterinarian website online in order to attract more web traffic. By implementing the following veterinary marketing ideas, your website will be able to gain more traffic.
1. Web design. Quality web design provides a reliable brand identity, so you must use veterinary web design to your advantage. In addition to adding a distinctive logo and appearance to your website, you must also present relevant and unique information, as well. This will distinguish you from your competitors, which will allow your veterinarian website to attract more users.
2. Content creation. This marketing strategy helps your website rank higher as an organic link on search engine results pages. Content creation involves producing keyword-rich blogs, and this is important because companies experience a 45% increase in web traffic when they blog 21-50 times per month. Since 75% of users only click on organic links, content creation will help your website gain more traffic.
3. Social media marketing. Your veterinarian website must have a presence on social media sites, as well. This is because 18% of consumers research services using social media, and 65% of adult internet users use at least one social media site. By marketing your website on social media, you will be able to reach more users.
In order to market your veterinarian website online, you must implement several marketing strategies. Web design, content creation, and social media marketing, for example, will all help your website gain more traffic. By utilizing these marketing techniques properly, your vet office will receive more patients.