When taking on a task like vet marketing, there are a few things to remember about the demographics you are aiming for. First, successful vet marketing largely entails making sure that pet owners, who are obviously your demographic of choice, feel comfortable bringing their animals to a given practice for routine and major procedures alike. In this case, vet marketing should largely involve taking out ads and building a website for the practice in question that emphasizes the modernity and cleanliness of the facilities, the experience and compassion of the staff, and the excellent treatment that the animal patients receive on a regular basis. These are the keys in vet marketing to make a prospective customer trust the practice you are promoting right off the bat, so be sure to make these parts of your marketing plan count!
The next part of vet marketing should include making sure that word gets out about the services you are promoting where they are most likely to be seen. In the age of the internet, this can mean taking out ads on search engines, spearheading an SEO vet marketing campaign for the website in question, and doing your best to harness social media without coming off as a spammer. You can also do some vet marketing the old fashioned way, by taking out space on billboards, printing up fliers and business cards to hang in pet supply stores, and taking out radio and television ads wherever possible and practical. You can also take a look at the possibility of building a vet marketing campaign in local alt weeklies, regular newspapers, and sponsoring local blogs and websites in exchange for links to the practice website. The vet marketing industry is not a particularly well known niche, but when it comes to separating one practice from its competition, it can be a vital one!